The Hyundai Elantra with Automatic Emergency Braking and Pedestrian Detection doesn't make it just a new car... it makes it a better one. To demonstrate its advanced safety features, we took advantage of YouTube's "Skip Ad" button and turned it into a distraction inside the vehicle. And what happened next? Well, you probably didn't see coming. 

Graphis (Gold)
IAB MIXX Awards 2016 (Bronze)
Silver ADDY - Internet Commercial (Single)
Silver ADDY - Elements of Advertising (Cinematography)

ACD: Jeff Barry
CD: Charles Gernster